THE BRAND
ABOUT US
Tre Romero is a men’s fashion and thongwear brand founded in Southern California in 2021—named after the designer himself.
He grew up with both sets of grandparents, each with their own sewing machines. He started learning to sew in high school because the clothes he loved were either too expensive, sold out, or simply didn’t come in his size.
His obsession with underwear—especially thongs—grew from frustration. The ones out there were either boring, ill-fitting, or designed with zero soul. Many felt like faceless brands preying on the LGBTQ community for profit.
In 2020, Tre cut up a thong, made a pattern, and sewed his first piece. When he tried it on, everything clicked. That moment wasn’t just the birth of a product—it was the birth of a brand.
THE MISSION
We’re here for more than just sexy clothes. We stand for unapologetic self-expression, creative freedom, sensuality, self-love, relentless self-improvement, and LGBTQ+ empowerment.
Our mission is to remove the stigma around men’s thongs and help men feel good in their bodies—without shame, without compromise.
Society still mocks men who wear thongs. But those insecurities projected onto us? They only fuel our fire. We’re here to prove them wrong—and look hot doing it.
OUR VALUES
Every post, every product, every stitch carries these values:
* Unapologetic self-expression
* Creative freedom
* Sensuality as power
* LGBTQ+ empowerment
* Self-love and confidence
* Relentless self-improvement
* Courage to be real
OUR LIFESTYLE
We spend our hottest days in Mykonos, Puerto Vallarta, Miami, Palm Springs—anywhere with sun and water.
We hit the gym hard, book business-class flights, and pack light: just thongs, SPF, and attitude.
We dance poolside, dine on rooftops, perfect our tan lines, and find ourselves invited to penthouse parties by sunset.
We chase excitement. We don’t do boring. We don’t do basic.
We live loud, dress louder—and always leave them wanting more.