THE BRAND

Growing up in a time where men's fashion (particularly underwear & swimwear) wasn't colorful, diverse, or easily available, fueled a intense passion to fill that void. Seeing how many men responded positively with our debut, it became abundantly clear that what they loved was more than the garment: It was about how it made them feel secure in themselves. Ever since then, we've committed to fostering that bond, starting with our base here in Southern California & building this brand with local men, and extending our revolution to across the country & the globe!